[:en]This program aims to tour the province and reach out to residents in the different areas where the company maintains operations or areas that are located far from urban centers, to strengthen the relationship between the company and the community. In addition, the trailer’s exterior offers a space for community engagement, in which to share concerns and interests about the forestry industry and ARAUCO’s management.

During 2016, the mobile van toured through new areas and updated its contents and games which aim to communicate key issues of the forestry industry in a manner that was new and attractive for the 11,273 people that participated in the experience.

 [:es]MUNDO FORESTAL (FURGÓN ITINERANTE) –

ARGENTINA

Espacio concebido para recorrer la provincia y acercarse a los habitantes de distintas localidades en donde opera la empresa o de las que se encuentran alejadas de centros urbanos, reforzando el vínculo de la empresa con la comunidad. A su vez, el exterior del tráiler es un espacio de relacionamiento comunitario, que permite compartir consultas e intereses acerca de la industria y la gestión de ARAUCO.

Durante el 2016 el alcance del furgón itinerante, recorrió más y nuevas localidades y actualizó los juegos y contenidos orientados a difundir cuestiones clave de la industria forestal, de una manera atractiva y novedosa, donde 11.273 personas participaron de la experiencia.[:]